Sami Hassanyeh is AARP’s SVP of Digital Strategy and Membership. Sami has over 20 years of technology and marketing experience and demonstrated success in delivering business value on the web, mobile and social media platforms for AARP. He has developed, executed, and led an aggressive digital strategy that has significantly grown unique visitors, advertising revenue, and digital memberships. Sami is a visionary leader and is passionate about the mission of AARP and its goal of helping people 50+ live their best life.